People have always connected through stories. Since the beginning of time, we’ve learned from them, entertained with them and built emotional and meaningful connections through using them. They’ve established authority and created leaders.
It started with word of mouth and then developed into written and visual forms of storytelling. When print formats such as books, letters, the news, photographs and more came along, that increased the capacity for sharing stories.
Then came the internet.
Sharing stories, advice, recommendations, experiences, sharing education, either in visual or written formats online, has revolutionised how we connect.
Developing a personal brand puts you at the heart of the stories we hear. With a strategic approach, you can become the authority in your industry through storytelling.
A personal brand can be the force that takes you and your business to new heights of success. It helps you to develop a following who engages and emotionally connects with you and your brand.
You become their go-to person for education, inspiration and entertainment. They become a fan in exchange for the value you offer them.
Fans trust you.
Fans share your posts. If their friends and family need an expert in your field, they recommend you. They celebrate and commiserate with you. Your fans want you to succeed, and they will help you do that.
All they ask for in return for their loyalty is that you give them value.
Creating a strategy for your personal brand can do all this for you and more. Be seen where your fans love to go. Regularly feature on the radio, in the news, on the TV shows they love or on the stages they attend.