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Mailing Lists Are Essential To Grow Your Business Here’s Why

If you are looking to grow your business and connect with your customers better, you need to put in the work to stay connected with them. One of the best things you can do is to develop a mailing list. Read on to understand why this is important.

Mailing lists are the key to getting your audience’s attention on a personal level.

Social media black outs

It is not uncommon for social media platforms to often stop working when the servers are down. Sometimes this can last for a long time, and if you have something important to announce, you will have to delay it if you only rely on social media as your medium of communication.

If you have a mailing list, you can reach your customers directly in their inbox!

Widening your reach

Not everyone from your customer base is active on social media, and even if they are, they don’t see all of your posts because of the ever-changing rules of the algorithm. The best way to ensure that your messages are being seen by your customers is to email them directly, removing the complexity of figuring out the algorithm on a third-party site.

A personal letter for your mailing lists

Your newsletters to your mailing lists can be designed to sound more personalised for your customers, making them feel valued and feel more connected to your business. This can humanise your brand, which can help your sales and make you the go-to choice of your customers.

Get creative

Having your own mailing list gives you creative control in how you want to communicate with your customers as well, as it doesn’t require you to follow the content and community guidelines set by social media sites. You can repurpose blogs, share information about your personal life and make aesthetic choices that aren’t necessarily trending on social media.

Segment your customers into marketing funnels

You can use different mailing lists to segment your customer base, and use these marketing funnels to introduce them to relevant information. You can increase your conversion rate if you don’t spam your customers with info about products or services they don’t need, and target your marketing tactics to people who are likely to find value in them. You can customise your messaging based on the core characteristics of your customer base from a particular mailing list.

Use these tips to get started on developing a mailing list now. This will help you take control of your communications and marketing objectives and grow your business a lot more. We can help you understand your customer base and give advice to use your mailing lists effectively, so book a meeting with us now!

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We work closely with our business clients to develop PR and Marketing strategies that will grow their business, increase their online presence and of course increase sales. To see what consultancy we offer businesses click below.

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