Crisis PR and Reputation Management
Done For You
When something goes wrong, the first few hours shape everything that follows. Our crisis PR team helps businesses, brands and public figures respond quickly, protect their reputation and come through it with trust intact.
We’ve handled crisis communications at the highest level, from celebrity work to businesses of every size. Whether a story is about to break or you simply want to be prepared, you’ll have a calm, experienced team in your corner who’ve been there before.
Crisis PR should be at the heart of every reputation management strategy
When you might need crisis PR
Every crisis looks different, but most start in a familiar way. It might be negative press coverage or a journalist asking for comment, a social media backlash or a complaint that’s gone viral, a product recall, safety issue or data breach, legal or regulatory action, or a problem involving a senior member of staff. Whatever it is, the right response in the first 24 hours can be the difference between a story that passes and one that sticks.
How our crisis communications support works
Before a crisis
The best crisis PR happens before anything goes wrong. As part of our Done For You service, we get to know your business, spot risks early, review sensitive announcements before they go out, and put a crisis plan in place so everyone knows what to do if the worst happens. Because we already know you, no time is lost getting up to speed.
During a crisis
We move quickly. We’ll assess the situation, advise you on what to say and what not to say, draft statements and press responses, and handle journalists on your behalf. Then we monitor how the story is landing and adjust the plan as it develops.
After a crisis
Once the immediate pressure has passed, we help you rebuild trust through positive stories, strong media relationships and a clear plan for how you want to be seen going forward.
Discretion as standard
Much of our crisis work never makes the headlines, and that’s exactly the point. Everything you share with us stays confidential, and we work closely with your leadership team and advisers so that every message is consistent.
Where our clients
have been featured
Plus many more global publications
Crisis PR questions
What should I do if a negative story is about to break?
Get in touch before you respond to anyone. Saying the wrong thing, or saying nothing at all, can make a story bigger. We’ll help you decide the right response quickly.
Can you help if the crisis has already happened?
Yes. We can step in at any stage, take over the media handling and help you rebuild your reputation afterwards.
Do you work with individuals as well as businesses?
Yes. We support public figures, founders and senior leaders as well as brands and organisations.
Are you available out of hours?
Yes. Crises don’t keep office hours, so neither do we. We’re with your every step of the way.
Worried about a story or want to be ready just in case?
Talk to us in confidence and we’ll walk you through your options.