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Build a brand – What is a brand story and why every successful brand has one?

Ever wondered why it’s important to build your tribe and customer base? Because a brand’s audience would not buy off a company that they know nothing about. So building a brand story can help you improve your relationship with your audience.

Brand stories are a creative conversation driver which engages your audience, familiarises them with you like an old friend and turns them into a tribe of supporters who care about your brand.

Brand stories are a creative conversation driver which engages your audience.

It’s an art of storytelling which allows your audience to trust you, the brand, and the values you have built. Telling your story will make your brand strong and relevant. The public will be able to see you as a kindred spirit with similar passions, likes and dislikes, and form a friendship.

It creates an inviting and approachable persona in the public for your brand, allowing you to connect emotionally and build long term relationships with your audience and establish a strong network base.

Being honest, authentic, and real will create a deeper and impactful relation with your audience than being hype full and excessively promotional. The audience persona wants unique yet authentic, intriguing yet tear-jerking. An experience that resonates and stays with them.

Even the biggest brands have them, for instance, KFC has the colonel, M&S is “Your M&S”, Airbnb, gives you the homely feeling, Red Bull has “gives you wings”, Nike gives you the courage to go after your dreams, Disney has “where magic gets real”. All of these convey to the target audience, who are you, why you exist, why your audience persona should invest their time and energy in you.

These successful brands have proven that there are various ways to tell your brand story, from food and apparel to drinks and experiences, there is no industry which cannot nail their brand story. The narratives your brand tells will build a strong community which empathizes with you and your brand.

Building your brand is also important to compete in an ever-growing crowded marketplace because your story will make your brand stand out and charm your audience. That’s why it’s important to tell and build your brand’s story just right.

So, what’s your brand story? Or do you already have one but don’t know how to tell it? Then our innovative and brilliant brand story business consultancy is just what you need.

Let us help you!

We will build a brand story for you and help give it a voice, develop your key messaging, advise where to showcase it, and how to implement it into your PR and marketing strategy.
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