A well written story is the key to connecting you to your customers. Despite the rise in social media and impressive visuals, the back bone of every connection with consumers is a well thought story with timely delivery.
The written word gives you an opportunity to use your voice and engage with your audience in ways that cannot be compared to any other form of media. Visuals grab attention, but stories leave lasting impressions that can inspire, engage and connect.
A clear message, brand voice and a touch of personality works colaboratively to give you and your brand that key element of relationship bulding with your audience.
Historically, story telling is the oldest form of communication and it’s longevity through the ages offers confidence within the readership. Even the most established brands and businesses rely on great story telling to continue to build trust and familiarity with their customers.
Historically, humans have relied on effective story telling as a core element within communication, relationships and teaching.
My work has been featured globally. I have written for brands and businesses both big and small. I will work with you to find your story and establish your voice, to deliver effective and memorable writing that will grow your business organically.
Professional press release writing is the best way to communicate your brand story in a newsworthy way. Journalists receive hundreds of press releases on a daily basis, so it is vital that your story is attention grabbing for all the right reasons.
From the subject line through to the last line of the news story itself, your press release has to grab the attention of the journalist receiving it and convince them to publish your story. This is easier said than done when you’re writing about your own business. Most people really struggle to connect with the publisher’s audience.
I’m vastly experienced in a variety of communications, for businesses and performers wether that be proactive with a focus on brand building or reactive with crisis communications. .
I write a different style article for each target publication. This sets out clear intentions of making the journalist’s busy life a lot easier, my press release strategy means the recipient doesn’t have to endure several more emails or phone calls to find out more information. My press release gives them all the relevant information they need to publish your story. Including the main purpose of the story, plus quotes and images where necessary. The key to highlighting your release as newsworthy is to have a clear succinct article that is easy for the journalist to pitch to their editor.
To discuss your press release requirements, please contact me here.
Feature Articles & Interviews.
Professionally written feature articles and interviews share the same basic principles. They need to contain compelling writing, with a human feel to them, making it easy for the reader to connect to the story. Succinctly delivering your message, through a captivating story, makes it easy to position you as the professional authority in your industry.
Before I start writing your article, I will go through the possible newsworthy angles with you. Once I’ve established them we will discuss the best places for your feature article or interview to be published.
I can advise if your story is more suited for local news coverage, national news or even global news publications. With that established I will write your article, specifically targeting the style and audience for your list of preferred publications.
I have interviewed many different types of people and brands, from celebrities to small business owners. I ensure the interviews I write are newsworthy and contain promotional factors without a tacky hard sell.
To book an interview or feature article please contact me here.
I’m an experienced review writer. I’ve covered a variety of products, live stand up comedy shows, live music concerts, festivals, restaurants, launches, theatre shows and events. A well written review covers the history of the brand or performer. They promote the positive experiences, the benefits gained, the small details that make the special difference; whilst reserving the right to express independent opinions and constructively critique where necessary.
My reviews have been published in many news publications and my comedy reviews are quoted in the British Comedy Guide. I know each new publication is looking for a different newsworthy angle and whilst remaining impartial, I write in the style the publication prefers. I have received high praise for my well rounded reviews from the companies and performers I have written about. For my latest reviews click here. If you would like me to review your product, show, event or service please contact me here.
Copywriting for websites should be compelling, and contain all the relevant information your customers need without too much jargon. It should be clear, succinct, informative and engaging. Your website copy should have a clear brand voice running through all of it, ensuring your audience get a sense of familiarity and authority as they read through your content.
Right from our first contact I will establish how you want your brand voice to appear, what tone you want throughout the copy, what your brand story and brand values are.
Plus all the relevant and important information you want featured. I will then use all this information to establish relevant SEO keywords to feature throughout your copy. Then I will send you a completed draft of your copy with the suggested keywords. It is important that we work together to establish the best online copy for your website and digital marketing strategy.
To discuss your website needs or to book my copywriting service please contact me here.
Email & Newsletter Copywriting.
Whoever says ‘email marketing campaigns are dead’, have lost their ability to connect with their subscribers. The key to decent email communications is to establish what your audience signed up to your mailing list for and use that in your email campaigns.
Emails are so easily ignored if the content isn’t captivating, with a familiar brand voice. The way to use them effectively is to offer reasons for them to look forward to receiving them. Whether that be tips and tricks, brand aligned how to guides, highlighted products or newsworthy information and announcements delivered within an engaging newsletter.
Whatever your reason to be contacting your subscribers, you need to stay consistent to retain your audience and grow your mailing list.
Hiring a professional copywriter, like me, will help to establish your brand voice, create engaging and shareable content and stabalise your mailing list’s purpose. Whilst also growing it’s appeal to a wider audience and increasing the subscriber list.
Together we can establish what your brand can offer an email subscriber. Then we can work together to plan out content that compliments the digital marketing and PR strategy you have in place. I can help you establish a loyal readership within your email subscribers and help you retain subscribers and grow your mailing list numbers. I will work with you to establish an effective email marketing source for you to run compelling digital marketing campaigns through.
To discuss your email and newsletter needs please contact me here.
Blog writing is vital to boost your ranking on search engines. It’s also a great way to establish you as an authority in your industry, whilst developing a connection with your audience.
It is essential that you get your brand voice right and keep it consistent throughout your blog. You can use your blog to highlight tips and tricks, make announcements, share your latest news and voice your opinions.
I will work with you to create a series of articles that align with your brand and add value to the reader’s lives.
This will enable you to post content regularily for your customers to read and build an audience that will regularly visit your website.
Using an experienced blog writer such as myself will give you professional, effective content to back up your social media marketing and digital marketing campaigns. Effective copywriting for your blog will establish you as the authority. By doing that, you will encourage your audience to trust your brand and become your customers.
To discuss more about your blog copywriting requirements please contact me here.
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