Travel and Tourism PR
Done For You
Nobody decides where to go on facts alone. They go because something made them want to be there. Our tourism PR service creates that feeling, getting your destination, attraction or stay into the national press, glossy magazines, broadcast and creator content your future visitors are already enjoying.
We work with destinations, visitor attractions, museums, galleries, theme parks, heritage sites, hotels and luxury stays, as well as tour operators and travel brands. We find the stories and experiences that set you apart and put them in front of the people planning where to go next.
Every great visit starts long before anyone arrives
Why tourism PR matters
Days out, short breaks and big trips are some of the most researched decisions people make. They read, watch, scroll and ask around long before they book, and what they find along the way decides where they go. A feature in a national travel section, a stay shared by the right creator or a spot on a must-visit list builds the trust and desire that advertising alone can’t, and keeps you in mind until they’re ready to book.
How our tourism PR service works
Press visits and experiences
We invite travel journalists, editors and creators to experience you first-hand, planning press visits, previews, and hosted stays that turn into features, reviews and content people actually want to read.
National press and magazines
We pitch your story to national travel sections, glossy magazines, broadcast and podcasts, from must-visit lists to seasonal features, so you’re seen wherever people dream about their next trip.
Creators and partnerships
Creator content is often where trips begin. We match you with the right creators for your audience and build brand partnerships and collaborations that put you in front of new travellers.
Protecting your reputation
From bad reviews and cancellations to safety concerns, problems in travel spread fast. We help you respond calmly and, if something serious happens, our crisis PR team is on hand.
Tourism PR Done For You
As we know, tourism runs on seasons, and the best coverage is planned months ahead, just like those dream trips. As part of our Done For You service, we plan your PR around booking windows, key dates and your own launches, so you stay visible all year round, not just in peak season.
Where our clients
have been featured
Plus many more global publications
Tourism PR questions
What kind of tourism businesses do you work with?
Destinations, visitor attractions, museums, galleries, theme parks, heritage sites, hotels and luxury stays, as well as tour operators and travel brands.
How far ahead should we plan tourism PR?
Earlier than you might think. Many travel titles plan their features months in advance, so we work ahead of your booking windows to get you in front of editors while they’re deciding what to feature.
Do you organise press visits and trips?
Yes. We plan and manage press trips, visits and hosted stays for journalists and creators, from invitations and itineraries to follow-up, so every visit has the best chance of turning into coverage.
Do you work with travel creators?
Yes. Creators are often where must see destination stories begin. We find the right people for your audience and manage the partnership from start to finish.
What if we don’t have any news?
Then we create it. From new experiences and packages to seasonal stories, collaborations and local angles, we find reasons for journalists to write about you all year round.
Can you help if we get bad reviews?
Yes. We help you decide whether and how to respond and keep the focus on what guests love about you. If it’s something more serious, our crisis PR team can step in.
Ready to be the place everyone wants to visit?
Tell us about your destination or attraction and what’s coming up, and we’ll show you how tourism PR can help more people find you.