Tech PR
Done For You
Great technology doesn’t sell itself. Our tech PR service turns what you’ve built into clear, compelling stories that journalists, customers and investors understand, so your product gets the attention it deserves.
We work with tech companies at every stage, from SaaS and fintech to healthtech, AI and consumer tech. We’ve built tech products of our own, so we understand the pace, the pressure, the jargon and we’re experts at objection handling. We cut through the complexity and get you seen in the right places.
Nobody buys what they do not understand
We make sure they understand your tech
Why tech PR matters
Tech is a crowded, noisy space, and buyers are more cautious than ever. Coverage in the right publications builds the kind of trust that marketing alone can’t. It helps customers understand what you do and why it matters, makes you visible to investors, partners and talent, and positions you as a leader in your field rather than just becoming yet another tech company.
How our tech PR service works
Making it make sense
We get under the skin of your product, your market and your customers, then translate the technical detail into clear messages and stories anyone can follow, without losing what makes it clever.
Launches and announcements
New products, features, funding, partnerships, customer wins and milestones are all news in the right hands. We plan each announcement, write the press release and pitch it to the tech, business and trade journalists who cover your space.
Building your authority
Between announcements, we keep you in the conversation with expert comment on industry trends, thought leadership articles, data-led stories, awards entries and speaking opportunities, so you become the name journalists turn to.
Protecting your reputation
Tech moves fast, and so can problems, from outages and data breaches to product issues. We help you prepare and, if something goes wrong, our crisis PR team is already on hand.
Tech PR Done For You
Tech moves quickly, and your PR needs to keep up. As part of our Done For You service, we work alongside your team month after month, spotting opportunities, reacting to news in your sector and keeping you visible as you grow. If you’re at an early stage, our startup PR service is built around launches and funding news, and our founder PR service builds the profile of the people behind the product.
Where our clients
have been featured
Plus many more global publications
Tech PR questions
What kind of tech companies do you work with?
We work with B2B and consumer tech companies, including SaaS, fintech, healthtech, AI, ecommerce and app businesses, from early-stage startups to established scale-ups.
Our product is very technical. Can you still get coverage?
Yes, and that’s where good tech PR earns its keep. We find the human story behind the technology, whether that’s the problem it solves, the people using it or the data it reveals, and explain it in a way journalists and their readers understand.
Can you help with product launches?
Yes. Product launches are one of the best opportunities for coverage. We’ll plan the timing, prepare your press materials and line up the right journalists before launch day.
Do you only target tech publications?
No. The right coverage depends on who you need to reach. As well as tech titles, we target the national press, business press, trade publications in your customers’ industries, consumer titles, broadcast and podcasts.
How do you handle tough questions about our technology?
We plan for them before anyone asks. Journalists, customers and investors will want to know about things like data security, privacy, AI ethics, pricing and how you compare to competitors. We identify the likely objections early, prepare clear, honest answers and brief your spokespeople, so you’re never caught off guard.
Do you share what you learn from the media with our team?
Yes. We feed back what journalists, customers and the wider market are saying, including the questions and concerns that keep coming up, to your leadership and development teams. That insight sharpens your messaging and can help shape your product roadmap, so your story and your technology develop together.
Ready to get your tech talked about?
Tell us what you’ve built and who you need to reach, and we’ll show you how tech PR can help establish and scale your company.