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PR Mastery

For The Arts

Done On The App

Not everyone can afford a monthly retainer for a freelancer or agency to deal with public relations. Which is why I created the PR Mastery For The Arts App to help you set out a clear plan to achieve your career goals.

For over a decade, I’ve been helping people in the Arts, Entertainment and Comedy industries to grow their careers, increase audience members, sell out shows and more. Using PR and marketing strategies, to put them infront of millions of new audience members and the industry for all the right reasons.

Want to know the secret to
elevating your career in the arts?

You need the PR Mastery For The Arts App!

Download the free PR Mastery For The Arts App here.

Like alot of us in the industry I noticed the gaps due to huge differences in budgets available across the sector. As a working class woman, it frustrates me too. I’ve seen so many great performers and productions miss out on the success they deserve because of a lack of funding available to them.

Over the years I’ve done what I can to help bridge that gap. Then one day I realised I could go one step further in creating the PR Mastery For The Arts app. It’s full of expert and experience led, guides, courses, groups and more. There’s even free courses and a community group on there. It also features the very first Edinburgh PR group. It’s affordable and is packed full of skills you can use all year round to elevate your career. It’s FREE to download from your app store now, or access on the website. Plus there’s no sneaky subscriptions.

On the PR Mastery For The Arts app, you will discover how to:

  • Get on TV, in the news, magazines, hit podcasts & on the radio. 
  • Establish yourself as the industry one to watch and become the go to in your industry.
  • Put your brand in front of millions of people, without paying a penny.
  • Be nominated for awards and position yourself for the win.
  • Elevate your career to new heights.

Download the free PR Mastery For The Arts App here.

What can PR do for your career?

  • Get you featured the press & wider media.

Get into the news, on TV, Radio & hit podcasts using the expert led courses, webinars & prompts on the app.


  • Position you as the one to watch in industry.

Showcase your expertise. Gain notoriety for your thought leadership and support from your industry peers.


  • Increase your followers & convert them into ticket sales.

Collaborate with the right news outlets and wider media to increase your followers. Target your ideal customers and build a tribe of loyal fans who will easily convert into ticket sales.

  • Raise awareness of your upcomming shows.

Put your show infront of millions and become a memorable go to performer in the industry.


  • Become memorable for the right reasons.

Create a campaign to make sure you stand out from the crowd and become the performer everyone remembers for the right reasons.


  • Grow your career.

When you use PR tools you will improve communications, increase organic recommendations, grow your social media following and increase your sales. The power in PR will deliver results beyond your wildest dreams.

Download the free PR Mastery For The Arts App here.

What you’ll get on the PR Mastery For The Arts App:

  • The Freebies Edit.

Start your journey to growing your career with FREE expert led courses when you sign up to our Freebies Edit in the app. You’ll also get an exclusive community group with likeminded industry members ready to grow their networks, collaborate and grow their career. You’ll also get webinars, Q&A’s, exclusive events, announcements and more. The Freebies Edit is completely FREE to join. 


  • PR Mastery For Comedy Group.

The PR Mastery For Comedy Group is a community of likeminded Comedians, ready to take their careers to the next level. Members of our exclusive subscription group enjoy many benefits, including webinars, monthly group strategy meetings to level up your PR and marketing strategies. Regular PR prompts make sure you don’t miss a newsworthy opportunity. Plus so much more.

  • The PR Master Series.

Expert led courses that use over a decade of experience to teach you how to use all the most effective PR tools out there to grow your career. The PR Master Series also has it’s own community which has regular expert led webinars Q&A’s and more!

  • Exclusive Community Groups & Events.

The community groups are full of helpful chats with likeminded industry members ready to support each other and grow their networks and careers. You’ll get exclusive events, announcements. Plus expert led webinars and Q&A’s with industry leaders, journalists, editors, producers and more.

  • The Edinburgh Fringe Group.

Bridging the gap for all Edinburgh performers to achieve success at the Fringe, without the budget for spending thousands of pounds on agency fees. It’s packed with expert led courses, webinars, Q&A’s, timely PR prompts, the right contacts and more. From now till the end of the Fringe, you;ll have access to this group for support. Helping you to make this year your best Edinburgh Fringe so far.

Download the free PR Mastery For The Arts App here.

Stand Out From Your Competitiors.

Establishing yourself in industry is hard. Especially when you’re in an industry that feels saturated! But the one thing I tell all my clients, who think the arts industry is too busy, is that when they made shoes, they didn’t stop at one type of shoe.

Think about that for a minute.

There’s literally thousands of shoes out there.

Different shapes and sizes. Made with different materials for different reasons. All sorts of colours, comfort levels, purposes. The shoe industry is heavily saturated, yet you still have a favourite style and brand.

Creators and designers were driven by their passion to create the best shoe for their needs. Then they decided others might enjoy the features they created. So they decided to start a business and before they knew it, they became succesfull in an industry that already had alot of options in it.

It was their passion that made them stand out, their reasons why, their drive to create something unique in an already saturated market. They communicated that passion through the use of PR tools. Those tools, drove their shoe to become the one everyone wanted. Despite being in a saturated market.

When you think about your future career, sat in your the arts industry, think about shoes. We have hundreds of different shoes in the market. An industry that is required for only two feet. Yet we’re still be driven to buy multiple pairs.

Your career can use PR tools to stand out in our industry too.

The PR Mastery For The Arts App will show you everything you need to know. Including what strategies and tools you need to stand out in the arts industry. It is completely FREE to download and has FREE courses to start you off on your career growth journey.

Download the free PR Mastery For The Arts App here.

About Carla Speight.

Carla has worked in PR & Marketing accross the arts, entertainment and podcaster sectors for over a decade. Her clients range from up and coming shows and performers, to household name celebrities, globally recognised celebrities and events. Her work has been regularily published in the world’s leading news outlets, magazines, TV, podcasts and radio. Her clients have been nominated for and won prestigious industry awards and seen real career success and growth after working with her.

Carla’s been obsessed with capturing a story and the art of story telling ever since she was a young girl. One summer her mother gave Carla and her younger brother a disposable camera to keep them busy. Almost immediately Carla realised she could capture a moment in time with that camera and unfortunately for her mother, it meant she followed her around all summer capturing candid photos and memories.

As an adult, Carla found a way to turn her childhood passion into a hobby, which quickly turned into a career from capturing globally recognised celebrities performing on stage and industry leaders at events, amongst other newsworthy moments. Her hobby developed quickly into a career that often included the PR tools her clients needed to get their stories out there with the photos she took.

Word spread amongst the industries Carla had been working in and demand grew accross the arts, entertainment and podcaster industries for her talents in capturing a story and writing about it, which saw them published in globally reknowned news organisations. Her clients loved her work and continued to be her biggest supporters, recommending her to peers in their industries.

Why She Developed The App.

Helping clients to get their stories into the right places, is a skill Carla has developed over a career that spans over a decade. Whilst it started as a passionate hobby from her childhood, Carla has since gone on to work with globally renowned arts, entertainment and comedy shows and performers. She has supported their growth from early career to becoming someone everyone knows about for the right reasons.

Carla created PR Mastery For The Arts to help bridge the gap between performers and big budget agency fees. She has created an app thats packed with her expertise and experience and has made her vast knowledge easy to follow in learn at your own pace courses, community groups of like minded industry members and her own webinars series and with media industry leaders. As a working class woman, she knows how vast the gaps are within industry and this app is set to close them. She hopes that by sharing her knowledge, passionate performers will thrive using her methods, knowledge and expetise gained from her long career in PR and Marketing.

Download the free PR Mastery For The Arts App here.


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