Founder PR
Done For You
People buy from people. Our founder PR service builds the profile of the person behind the business, so customers, investors, journalists and future hires know who you are and why you’re worth listening to.
We work with founders, CEOs and business leaders who have a story to tell and expertise to share, but not the time or contacts to get it out there. We find what makes you and your journey interesting, then take it beyond social media into the national press, broadcast and on to the stage.
Taking your personal brand into the mainstream makes you the go to expert and elevates your business with your profile
Why founder PR matters
When you’re known as an expert, your business benefits too. A strong personal brand opens doors to press coverage, speaking invitations and partnerships. It builds trust with customers before they’ve even spoken to you, raises your company’s profile alongside your own, and makes you more attractive to investors and talent. In a crowded market, it’s one of the most effective ways to stand out, because nobody else can tell your story the way you can.
How our founder PR service works
Finding your story
We start by getting to know you: what sparked the business, the highs and lows along the way, and what you know that others don’t. From there we build your personal brand strategy, agree your goals and who you need to reach, and plan the right mix of opportunities to get you there.
Getting you in the media
We create news hooks and pitch you to journalists as an expert voice, securing profile interviews, comment pieces and guest spots on TV, radio and podcasts. We also manage your wider media relations, so when your subject is in the news, journalists know to come to you.
Building your platform
Beyond the press, we secure speaking slots at conferences, events and trade shows, and create credibility campaigns, strategic partnerships and ambassador opportunities that put you alongside the right people and brands. Where it fits, we can also support photo calls, live events, social media strategy and book projects.
Protecting your reputation
The more visible you become, the more your reputation matters. We keep a close eye on how you’re being seen and, if something ever goes wrong, our crisis PR team is already on hand.
Founder PR Done For You
Building a profile works best when it’s consistent. As part of our Done For You service, we work with you month after month, spotting opportunities, keeping you visible and making sure every appearance builds on the last.
Where our clients
have been featured
Plus many more global publications
Founder PR questions
What is founder PR?
Founder PR focuses on raising the profile of the person behind a business. It positions you as a trusted expert through media coverage, speaking and thought leadership, which in turn builds trust in your company.
How is founder PR different from startup PR?
Founder PR is about you: your story, expertise and reputation. Startup PR is about your company: launches, funding news and early growth. Many of our clients benefit from both.
Do I need a big following to get started?
No. Many of our clients start with little or no public profile. What matters is having a story and expertise worth sharing, and we’ll help you find both.
How much of my time will it take?
Very little day to day. We’ll need some time with you at the start to understand your story, then short check-ins and your availability for interviews and appearances as they come up.
Do you work with CEOs and business leaders as well as founders?
Yes. We work with founders, CEOs, directors and senior leaders across a range of industries.
Ready to become the name people know in your industry?
Tell us about you and your business, and we’ll show you what founder PR could do for you.