Carla has worked in PR & Marketing accross the arts, entertainment and podcaster sectors for over a decade. Her clients range from up and coming shows and performers, to household name celebrities, globally recognised celebrities and events. Her work has been regularily published in the world’s leading news outlets, magazines, TV, podcasts and radio. Her clients have been nominated for and won prestigious industry awards and seen real career success and growth after working with her.
Carla’s been obsessed with capturing a story and the art of story telling ever since she was a young girl. One summer her mother gave Carla and her younger brother a disposable camera to keep them busy. Almost immediately Carla realised she could capture a moment in time with that camera and unfortunately for her mother, it meant she followed her around all summer capturing candid photos and memories.
As an adult, Carla found a way to turn her childhood passion into a hobby, which quickly turned into a career from capturing globally recognised celebrities performing on stage and industry leaders at events, amongst other newsworthy moments. Her hobby developed quickly into a career that often included the PR tools her clients needed to get their stories out there with the photos she took.
Word spread amongst the industries Carla had been working in and demand grew accross the arts, entertainment and podcaster industries for her talents in capturing a story and writing about it, which saw them published in globally reknowned news organisations. Her clients loved her work and continued to be her biggest supporters, recommending her to peers in their industries.
Helping clients to get their stories into the right places, is a skill Carla has developed over a career that spans over a decade. Whilst it started as a passionate hobby from her childhood, Carla has since gone on to work with globally renowned arts, entertainment and comedy shows and performers. She has supported their growth from early career to becoming someone everyone knows about for the right reasons.
Carla created PR Mastery For The Arts to help bridge the gap between performers and big budget agency fees. She has created an app thats packed with her expertise and experience and has made her vast knowledge easy to follow in learn at your own pace courses, community groups of like minded industry members and her own webinars series and with media industry leaders. As a working class woman, she knows how vast the gaps are within industry and this app is set to close them. She hopes that by sharing her knowledge, passionate performers will thrive using her methods, knowledge and expetise gained from her long career in PR and Marketing.