Consumer and Retail PR
Done For You
Shoppers have more choice than ever, and they trust what others say about a brand far more than what it says about itself. Our consumer PR service gets your brand featured in the places your customers look for inspiration, so when it comes to buying, you’re the name they already know and trust.
We work with retail and consumer brands across fashion, beauty, wellness, homeware, gifting and lifestyle, from independent shops and direct-to-consumer startups to established retailers. We find what makes your products worth talking about and get them in front of the journalists, editors and creators your customers follow.
You have made something people will love and we make sure they find it
Why consumer PR matters
A glowing product review, a spot in a gift guide or a feature in the right magazine can do more for your brand than months of advertising. Consumer PR builds the trust that turns browsers into buyers, gives your products credibility on the shelf and online, and keeps your brand in shoppers’ minds long after they’ve seen it. In crowded categories like fashion and beauty, it’s often what makes someone choose you over the brand next to you.
How our consumer PR service works
Getting your products featured
We pitch your products to journalists, editors and stylists for gift guides, round-ups, reviews and shopping pages across print, online and broadcast, planning around magazine lead times and the key moments in the retail calendar.
Launches and campaigns
New collections, product launches, store openings and collaborations are all news in the right hands. We shape the story, prepare your press materials, manage samples and create launch moments that get people talking.
Building trust and credibility
Between launches, we keep your brand visible with founder stories, expert commentary, award entries and influencer partnerships, building the kind of credibility that means customers choose you with confidence.
Protecting your reputation
Product recalls, customer complaints and social media backlash can hit consumer brands hard. We help you respond quickly and calmly, and if something serious happens, our crisis PR team is already on hand.
Consumer PR Done For You
Retail runs on a calendar, from Valentine’s Day and summer to Black Friday and Christmas, and the best coverage is planned months ahead. As part of our Done For You service, we plan your PR around the key retail moments and your own launches, so your brand is in the right places at the right times all year round. And if your founder is part of your brand story, we can put them in the spotlight too.
Where our clients
have been featured
Plus many more global publications
Consumer PR questions
What kind of consumer and retail brands do you work with?
We work with fashion, beauty, wellness, homeware, gifting and lifestyle brands, from independent shops and direct-to-consumer startups to established retailers.
Can you help with product placement?
Yes. We pitch your products to journalists, editors, stylists and creators for features, round-ups, shopping pages and seasonal guides, and look for placement opportunities in TV, events and collaborations where they fit your brand. Coverage is always the editor’s call, so we focus on getting the right product in front of the right person at the right time.
How do you plan consumer PR around the seasons?
We map out your year around the moments that matter to your customers, from Valentine’s Day and Mother’s Day to summer, Black Friday and Christmas, alongside your own launches. Many publications plan months in advance, so working ahead means your products are in front of editors when they’re deciding what to feature.
Do you need samples of our products?
Usually, yes. Journalists and editors often want to see, try or photograph products before featuring them, so we’ll agree a sample plan with you as part of your strategy.
Do you work with influencers and creators?
Yes. Creator partnerships work especially well alongside press coverage for consumer brands. We find the right people for your audience and manage the partnership from start to finish.
Can consumer PR help us get stocked by retailers?
PR can’t negotiate stockist deals for you, but coverage builds the profile and proof of demand that retail buyers look for when choosing new brands.
What if we don’t have any news to share?
Then we create it. From consumer surveys and trend stories to limited editions, collaborations, events and stunts, we build stories around your brand that give journalists a reason to write about you, even between launches.
Ready to become the brand people choose?
Tell us about your brand and your products, and we’ll show you how consumer PR can help you stand out.