Christmas Media Magic: How To Get Your Brand In The Press This Festive Season
Every year, there’s this whisper that starts doing the rounds in October:
“Christmas PR? Oh, you’ve missed the boat.”
And just like that, thousands of small businesses quietly give up on the idea of being featured in festive gift guides, lifestyle pages, or even influencer roundups, convinced that media coverage is only for big brands with even bigger budgets.
But here’s the truth:
You can get media coverage throughout the festive season, including right up to the big day itself. It’s all about timing and creating a great hook.
Yes, long-lead magazines plan early. Those “Christmas in July” features are real, but they’re only one part of the picture.
From November right through to the week before Christmas, journalists, bloggers, and creators are still searching for:
– Last-minute gift ideas
– Local heroes and feel-good stories
– Relatable festive news hooks
– Quick-turnaround collaborations for social media
– Expert opinions accross all sectors.
The thing is, the media never stops, it just shifts focus. And if you know what to offer, there are plenty of opportunities to get featured, even now.
Storytelling Is Your Most Powerful Christmas PR Tool
The festive season runs on emotion and connection, and that’s exactly what great storytelling delivers.
Journalists want to know what makes your business stand out this Christmas. When you can link your brand story to something timely, human, or joyful, you give editors exactly what they’re looking for and you turn your product, service, impact or experience into a memorable story worth sharing.
But it’s not just a one way street, you need to add value for their readers. No one wants to read a self congratulatory article, or an advert, unless they’re looking at gift guides which is the only exception to this rule.
Readers want to be entertained, inspired or moved with emotion, leaving them feeling like the time they took to read the article was worth it.
At Christmas, it is particularily important to build those sorts of connections with readers so you stand out above the noise in your industry and in the media.
This approach also helps make your story shareable on social media too, which drives your story further to wider audiences.
There are plenty of different festive media opportunities
The most succesful approach to the festive season is to research which opportunities are there every year and list where you fit. Plus, you can also create new versions of these annual hooks, to inspire new directions for editors and journalists to take.
The festive media landscape is vast, and can often feel overwhelming, which is why we created the 7 Days Of Christmas Media email series. It’s your free guide on what’s available and how to make the most of Christmas media coverage.
This free email series walks you through the key media opportunities and how you can take advantage of them to give your business a festive boost of great PR.
