Business To Business
Done For You
Most B2B brands stick to the trade press. The trouble is, buyers read trade titles knowing they’re being sold to. Our business to business PR takes you further, into the national media, magazines, broadcast and creator content your customers and competitors see every day.
When your industry sees you everywhere, not just where they expect you, it builds something trade coverage alone can’t: the sense that you’re the name to know, and they don’t want to miss out.
Your industry should know your name before you walk into the room
Why business to business PR matters
Decision makers are people too. They read the papers, scroll social media and listen to podcasts like everyone else. Reaching them there, as well as in your trade press, makes your brand feel bigger, more credible and more in demand, and puts you on the shortlist before they’ve even started looking.
How our business to business PR works
National and mainstream media
We secure coverage in the national press, business pages, broadcast and podcasts, taking your story beyond your sector and in front of the people who make the decisions.
Magazines, creators and product placement
Where it fits, we get your brand and products into consumer and lifestyle magazines, creator content and placements your buyers enjoy outside work, so you’re seen where they least expect it.
Trade press and thought leadership
We still cover the essentials with trade features, expert commentary, and speaking opportunities that position your leaders as the go to voices in your industry.
Reputation and corporate communications
From announcements and new appointments to media training and issues management, we keep your messaging sharp and, if something goes wrong, our crisis PR team is on hand.
Business to Business PR Done For You
Hype isn’t built on one story. As part of our Done For You service, we keep you visible month after month across mainstream and trade media, so the buzz around your brand keeps growing. Want your founder or CEO in the spotlight too? Our founder PR service can help.
Business to business PR questions
What is business to business PR?
Business-to-business PR, often called B2B PR, is PR for companies that sell to other businesses. Our approach goes beyond the trade press, using national media, magazines and creators to build demand across your industry.
Why go beyond the trade press?
Trade titles matter, but their readers know they’re being sold to. Coverage in the national and consumer media feels independent and exciting, and when buyers see you there too, you become the brand everyone’s talking about.
Does business to business PR help with sales?
Yes, though not overnight. Being visible where your buyers already look builds trust and demand before they get in touch, and gives your sales team credible coverage to share.
Can B2B brands really work with creators and magazines?
Yes, when it’s done right. From lifestyle features and product placement to creator partnerships, there are more ways into the mainstream than most B2B brands realise. We find the angles that fit yours.
What if our industry isn’t very newsworthy?
Every industry has stories worth telling. We find them in your data, your people and the trends shaping your sector, and create news when there isn’t any.
Do you offer media training?
Yes. We prepare your leaders and spokespeople for interviews, panels and tough questions, so they come across as confident and credible.
Where our clients
have been featured
Plus many more global publications
Ready to be the name your industry cannot ignore?
Tell us about your business and who you need to reach, and we’ll show you how to build the buzz around your brand.