The PR Accelerator
Discover how to work with the press and media to grow your business.
When someone Googles your name or your business, what do they find?
Right now, it might be a website. A LinkedIn profile. Or maybe a few scattered mentions.
But imagine if they found respected media features. Industry commentary. Proof that you are a credible voice in your space. That changes everything.
PR isn’t about fame. It’s about control.
Control of your narrative and your positioning. Control of what people discover when they look you up online, because they will check. We all do.
When you join the PR Accelerator you will learn everything you need to know about how to work with the press and media to turn your business into the brand everyone knows about.
Learn from a globally published PR expert
For most founders, PR feels expensive. Mysterious. Reserved for bigger businesses.
It can feel like something you hand over to an agency and hope for the best. Something filled with jargon and inflated retainers. A place where you might feel like you’re not sure you belong in.
You’ve probably seen businesses spend thousands without fully understanding what they were paying for. And when you’re building carefully, strategically, that doesn’t feel smart. It feels like a gamble.
After more than 15 years working in PR with some of the biggest names in business and entertainment and being published internationally I can tell you this: PR isn’t magic. It’s all about strategy and story telling. It’s positioning. Timing. Relevance. Understanding how the media thinks, how to work with them and how reputation is built over time.
Once you understand it, it stops feeling intimidating. And it stops feeling out of reach.
Where Carla has been featured
Plus many more global publications
Why This Will Help You Take Your Business
To The Next Level
Your customers Google you. Investors Google you. Journalists Google you. Collaborators Google you. What they find shapes how seriously they take you.
If they find nothing credible, they hesitate. Or worse, they take it as a signal to go to your competitors.
But, if they find thoughtful features, respected platforms, and clear positioning, trust builds before you’ve even spoken. That’s the power of PR done properly. It gives people something exciting and reassuring to discover.
PR helps you to take control of your story rather than leaving it to chance. And when you know how to use PR tools effectively, you’re not dependent on expensive retainers. You’re equipped with skills you can use again and again…for free.
After working with many start ups and small businesses, I know what goes into every element of everyday. I also know that every penny is spent carefully, not gambled away. Which is exactly why I created The PR Accelerator.
What you’ll get from the PR Accelerator
The PR Accelerator offers you the chance to work with an expert to develop your future strategy.
You will learn:
How to clarify your positioning and develop your authority angle.
How to identify your stories that the media will want to publish.
Find out how to utilise trending hot topics to your advantage.
How to map out a 12 week visibility plan.
How to structure your outreach approach. Breaking down how to pitch professionally and confidently.
What tools, techniques and strategies the pros use.
Which publications your ideal customer is reading and how to contact your dream journalists.
Plus so much more.
Once you understand PR, you can use everything from the PR Accelerator again and again, for free.
It’s time for you to take control
You can keep wondering how other founders get featured. You can leave your narrative up to chance. Or you can learn how to take control and do your own PR properly.
PR doesn’t have to stay mysterious. It doesn’t have to stay expensive. And it certainly doesn’t have to feel like it’s “not for you.”
Places are intentionally limited so you get the most out of the day.
If you’re ready to build a reputation that grows your business, book your place on the PR Accelerator.